UX DESIGN + UI DESIGN + VISUAL DESIGN
A huge part of the Red Nose Day and Sport Relief campaigns are the 6-7 hour tv shows aired on the BBC. Key content throughout the shows are short films that report on UK and international issues, personal stories, how previous donations have changed lives and how they will help in the future. This is the biggest driver of donations within the campaigns, raising tens of millions of pounds within hours.
Working closely with the in-house broadcast team and the BBC film editors, I edited visuals to reflect inspiring moments in each short film to appear on the website homepage and in the tv studio. These images would be switched on the homepage according to the film that was live. This gave the viewer a multi-screen experience and more importantly, a consistent and emotive journey from the tv show to the website and then onwards to make their donation. Data and user testing heavily influenced the content and strategy of the donation journey and the mobile-first design approach.
During the 72 hour period surrounding and including the tv show for Red Nose Day 2017, www.rednoseday.com had over 350,000 unique visits with a 58% conversion rate.
Featured in, Six charities with excellent online donation user journeys, on www.econsultancy.com.