CAMPAIGN DESIGN + UI DESIGN + UX DESIGN + RESPONSIVE DESIGN
I worked within a design team to produce concepts and creative for the campaign branding of Red Nose Day 2017. The final solution, Red Nose Day: Make Your Laugh Matter, took itself back to its comedy roots and celebrated what makes Comic Relief special; using the power of entertainment for fun, laughter and silliness to raise money and change lives. The colourful campaign look was applied across the website, social media, digital and print ads, fundraising packs, in stores, events and tv and more.
From the style guide, my work involved designing the responsive elements and components to create the pattern library for the modular website. I worked on the UX and UI of the web pages, using a agile process of kick-off sessions, scamping, wireframing, producing the content and then making live. I also worked with the team at Pinterest to create a presence on their platform which saw the highest conversion rate for ordering or downloading a fundraising pack than any of the other social media platforms.
Red Nose Day 2017 raised over £82 million.